![]() ![]() My process usually involves mixing and spacing fonts, images and colors evenly so no side of my design feels too heavy with a certain type of visual. Finalize the moodboard design.Įxperiment with the placement of all of your visuals so that everything feels balanced. ![]() Technically, there isn’t an exact right number of final images that your board should include, but I aim to make each element I add to the board have a unique quality that adds something new to the board that is not already being shown through another image. Besides your colors swatches, try to narrow down your moodboard images between 7-12 images that align best with your theme and desired message. Now that you’ve come up with a lot of inspiration, it’s time to choose the best of the best! Using too many images will just make your message muddy but using too few might not get your point across. ![]() If you are creating your moodboard by hand, magazines, books, paint swatches, postcards, greeting cards are all great places to find inspiration. These can be photographs, illustrations, color palette ideas, patterns, graphics, fonts and anything that inspires you! You can use Pinterest, Dribbble, Color Seeds or any other design libraries or photo sites to help you find inspiration. Once you have a list of your top 3-5 adjectives and decided on your format, research and collect at least 30-40 visuals that align with those words. I like to use a grid format for my mood boards but there’s nothing wrong with going for a more organic approach either. With either method you can try a structured grid style or a style that’s more layered and collage-like. Choose your format.ĭecide if you prefer a hands-on approach, using paper, photographs and other materials, or if you are going to create a digital moodboard design. strong, warm, rich, fresh, delicate, feminine etc. Avoid generic terms like cool, interesting, nice and instead try words that evoke feelings, emotions and visuals ie. These adjectives should align with what you want your ideal audience to feel when they look at your brand. To start, brainstorm 5-10 specific adjectives that stir up the visuals in your head of what you want your brand to represent. Define your moodboard’s theme.ĭefining a specific theme or objective of your moodboard will help you keep it focused instead of just adding whatever seems interesting. Here are the steps that I use in my own process that can help guide you. ![]() Whether you make yours digitally or by hand, there is no one right way to create a moodboard. The process of creating your moodboard is almost as important as the final result because it allows you to experiment with what works and doesn’t when it comes to your brand and also it forces you to the consider aspects of your brand that you might otherwise overlook. These are the kinds of question that a moodboard can help you start to answer when using it for your brand.
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